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Newspaper
Washington Evening Journal
Location
Washington, Iowa, United States of America
Date
Mar 23, 1949
Page
9
Fashion notes for Spring 1949 emphasize simple silhouettes with a 26 inch fitted jacket over a sheath skirt. Box suits feature fly-away backs with padded shoulders and subdued colors like Skipper Blue Navy grey cinnamon and Dacia. Coordinated outfits appear for the first time since pre war with shirt skirt jacket jersey and short pieces designed for easy mixing.
Shoes for Spring feature broad choices in lasts, closed or ultra open toes, pointed or square shapes. A tailored suit shoe with interchangeable straps tops fashion news while the wedgie returns in casual wear. Smooth calf and kid leathers appear with Spring tweeds and bright lightweight leathers and patent switedes for dress up occasions.
Washington merchants launch a three day Spring Opening with a Thursday evening visit window 7 to 9 pm for residents and nearby communities. A Washington municipal band concert 7 30 to 9 30 in Central Park tops the festivities while a window decoration contest adds prizes judged later.
Spring hats stay small and simple with pencil slim silhouettes. Tiny trimmings and delicate details replace lavish ornament, featuring single bright flowers, pressed petals, and muted pastels. Materials include straw cloths cotton silk nylon rayon with veiling for a dressed up look.
The Spring fabric picture is bright for fashion minded teens and junior misses. New rayon fabrics and varied versions of old favorites lead color and changeable color trends. Rayon faille and bengaline are key for suits and coats. Iridescent faille and novelty spun rayons appear in assorted textures and finishes, many washable.
Color and comfort are the twin keynotes in men's sportswear this spring. Explosive tones appear in new sport shirts and gaily patterned fabrics draw on West Coast and South American influences. Denim resurfaces in shirts, shorts and slacks for practical, washable leisure wear.
Conservatism guides Spring 1949 men's fashion with high quality wools and worsteds in quiet colors. Single-breasted suits rise while double-breasted remain popular for professionals. Patch pockets return on plain fabrics with green gray hues, lighter weights, and patterns like sharkskin stripes and Glen Plaid. Sport jackets favor the natural shoulder, longer line, deep vent, and soft light tones.
High fashion accents inspired by the Empire and Victorian periods give spring coats for girls a romantic mood. Loose, flared and fitted cavalier effects appear alongside the Little Women silhouette with a fitted bodice and full skirt. The Directeurie waistline gains emphasis with higher button placement and gores and pleats radiating from above the normal waist.
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