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Newspaper
Washington Evening Journal
Location
Washington, Iowa, United States of America
Date
Jun 20, 1905
Page
3
The forecast for Iowa predicts showers tonight and on Wednesday. The report comes from Washington D C and is transmitted as a special to The Evening Journal.
A timeless saying warns that chasing two hares leads to catching neither. The lesson applies to advertising as well, suggesting success comes from focusing on one goal at a time and pursuing it with steady effort. The idea emphasizes single minded concentration for effective publicity.
The column lists numerous Crawfordsville residents visiting relatives and traveling for business as well as a Chicago benevolent tent entertainment in Southeast Washington. It notes pendulum ads by merchants and a Cocklin reunion in Livingston Wisconsin. The Iowa State Fair night attractions promise a Port Arthur pyrotechnic spectacle with war ships and dancers created by the O'Donell Fireworks Company.
The city council met in regular session chaired by Mayor Alberson. The library trustees were named Ilref R Crone Cordelia Ross A H Wallace and Mrs Ida Nicola to fill vacancies. An arc light addition was approved for the park and a railroad switch across Marion avenue for M T Anderson and Wallace & Son was authorized. A hog pen nuisance removal petition was referred to the city solicitor.
The text urges fixing attention on a single campaign plan and avoiding competing advertising schemes. It emphasizes undivided focus on the original goal and quarry, discarding distractions from secondary publicity ideas.
A commentator notes that advertisers suffer from competing voices and scattered aims like multiple rabbits running in different directions. The piece argues that chasing these diversions wastes effort, ammunition, and time, leaving advertising itself as a delusion and snare.
A Houston Texas woman testifies that Chamberlain's Colic Cholera and Diarrhoea Remedy cured her husband of Cuban diarrhoea contracted in Cuba after doctors failed. The note endorses the medicine and lists Stewart's Pharmacy and Cook Sherman as sellers.
W F Brinton will stage three shows in his new tent starting Thursday night. The first program is by S J Cocklin's Sunday School class. Performances run on East Madison Street two blocks east of the C B & Q railroad track with admission 10 15 26 cents.
Milwaukee agent J. B. Woodly is missing with 4700 dollars of company money. His father reimburses the loss. Earlier the same week he was robbed of 300 dollars after visiting a circus.
Mr J Riley Bennett of Brown's Town Jamaica writes that Chamberlains Cough Remedy is the best cure for whooping cough and never fails to relieve cases he has recommended it to. He notes grateful mothers thank him after using it. The remedy is for sale by Stewart's Pharmacy.
Mr and Mrs Martin White left for Washington Iowa last week. Mr White has been fishing at Spirit Lake and reportedly caught 1000 pounds of fish. Mrs J L Bell of Oklahoma City arrives tonight to visit her sister Mrs A E Cunningham.
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