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Newspaper
Washington Evening Journal
Location
Washington, Iowa, United States of America
Date
Jul 30, 1938
Page
6
A farmer markets his ripe tomatoes with a bright sign proclaiming Ad's big red ripe juicy tomatoes. The sign draws many customers who stop to buy and return, leading to daily sales and season-long profit with money in the bank.
OD and AD sold tomato juice in town with grocery store counters stocking bottles after a newspaper ad. Thousands read about ADs Pure Tomato Juice and crowds asked for more, prompting OD to buy ripe tomatoes from neighbors and increase production to meet demand.
The passage describes how AD expanded bottles and labels and employed more people. With his name on every bottle he maintained high quality attracting female buyers who demanded his juice. As advertising grew and sales rose he lowered prices, increasing affordability and total profits through volume, benefiting both AD and customers.
The industry employs hundreds more on part time work and pays over half a million dollars annually to manufacturers of cans bottles labels supplies and equipment. Total tomato juice sales exceed twenty million dollars a year with the public benefiting from low prices and healthful benefits. Advertising is credited with expanding demand and public awareness.
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