30 Jul 1902
Page 1
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This newspaper page contains 25 articles. Subscribers can read the full text of each article.
Newspaper
Washington Evening Journal
Location
Washington, Iowa, United States of America
Date
Jul 30, 1902
Page
1
The National Biscuit Company meeting in Jersey City reports soaring sales of 58,025,195 with a 2,185,075 rise and profits of 3,670,445 up 352,000. A new packaging strategy, Uneeda biscuits, and bold advertising drove growth. Employees bought over 4,000 shares.
A statement from Advertising World extols advertising as legitimate and essential for business, arguing campaigns should be clear from start to finish, truthfully present reliable goods and careful methods, and use strong, unequivocal language. It asserts well planned ads deliver the best argument for purchases.
Chicago business leaders pledge to attract European investment and manufacturing by advertising the city’s advantages in leading European newspapers. The Philadelphia Record notes the plan follows a recent meeting of enterprising businessmen.
Local clothing dealers in Pittsfield Massachusetts have agreed to discontinue advertising on social event programmes and similar papers. The merchants signed a pledge stating the move will save burdens without benefiting sales and other lines are expected to join.
A woman moving to the top floor without an elevator discovers who her real friends are as she announces she is boarding out and no meals are provided. The article notes the foot of a horse as one of the most ingenious mechanisms in animal structure.
Mob scenes and court action accompany a West Virginia strike amid coal miners protests. Nanticoke defendants charged with assault on engineer William Young after stoning incidents. In Pennsylvania, mobs at Duryea and Shamokin halt work, threaten workers and officials, with police and troops discussed to restore order.
In Charleston West Virginia July 30 one trial point shows John Richards threatened to blacklist miners who refused to join the strike. He urged workers to quit and warned their names would be shared with unions and marked as scabs nationwide. The case showed efforts to maintain a blacklist among craft workers.
A Printers’ Ink piece argues rapid ad changes boost reader attention. It notes favorable conditions still require time for audiences to read and absorb advertisements, so frequent updates improve visibility and engagement.
Analysts warn against attacking rivals in political ads noting that audiences respond better to respectful messaging. Studies show negative campaigns backfire with a broad public, especially among independent voters.
Clarence Burris recounts a huge serpent scene on Gideon Leaf’s farm in Marion Indiana. He says a rabbit cried out as a giant snake attempted to swallow it, Burris fired and severed about two feet of the tail, enraging the creature as it chased him before he escaped.
Washington reports the trial of twenty three Mindanao natives charged with the massacre of four U S citizens. A partial account from one arrestee describes landing natives attacking the visitors, killing them, and mutilating bodies before burial at sea.
Horace W. Carey clerk of Hamilton county and Tyler Caruthers arrested in Indiana and Wisconsin respectively on charges of bridge steering and aiding a conspiracy. They allegedly conspired to swindle Luetus Stout of 8100 with a fake foot race staged in Springfield Illinois on May 1. Carey blames a political enemy.
Thomas H. Grisham has been nominated for Congress by the Populists and Democrats of Kansas Fourth District. Other items note events across the country including a fatal assault in Tucson, dividend declaration by Northern Securities, and various political and social updates from 1900s era news briefs.
Cyrus Curtis states that the success of the Ladies' Home Journal and the Saturday Evening Post rests on heavy advertising. He reports annual ad spending between $200,000 and $300,000 to build and sustain the publications.
Plain type plain figures and plain honesty form the backbone of local ads as Printers' Lok outlines a simple route to success. The note stresses transparent pricing and straightforward messaging for small business campaigns.
Privy Councillor Loebing’s daughter’s marriage led to Herr Loebping’s ouster from the Powenl province tax directorship. The pamphlet circulated by Loebping criticizes the ministry’s Pollehpotley and claims retirement followed pressure from senior officials. Liberal papers debate the ministerial policy and Germanization pace amid growing editorial comment.
Controversy over drainage canal power rights erupts as Gaylord syndicate sues to condemn sanitary district lands south of Joliet and Lockport. District plans for a 24000 HP development aim to create a navigable lake steamer waterway while officials seek injunctions.
Advertising advice emphasizes consistent, properly dosed campaigns across suitable media. Printers' Ink warns that a single swallow does not bring summer, and one dose of advertising does not ensure large returns.
Paul Van Der Voort former commander in chief of the Grand Army of the Republic died in Puerto Principe Cuba of cardiac failure. Born in Obie he served three months with the Sixty eighth Illinois Infantry, reenlisted in Company M Sixteenth United States Cavalry and fought with the Ninth and Twenty third corps and the cavalry corps of the military division. He was discharged August 1 1865 as a sergeant.
Michigan mine owners refuse to enter arbitration over the coal strike in the bituminous region. Mine Commissioner Dawie Wis accuses voters of intimidation and misrepresentation, arguing ballots must be protected from coercion to ensure a free vote. The report spans multiple localities and incidents, including levee repairs and a fatal farm accident.
A St Louis merchant urges that any man who can open a store can afford to advertise. He advises using two inches of space in a leading newspaper to create a feature that turns the ad into a news item from the store. He says make the ad a daily bulletin of business.
Charles Kaneen, a noted bank swindler, was arraigned in district court on vagrancy charges after admitting to defrauding banks in Milwaukee. He boasted of repeated arrests nationwide and claimed his crimes were a businesslike way of living, noting he has never received a long sentence.
The Tunis trial of the Marquis de Mores murder suspects ends with BL Kher condemned to death and Hamma Chiekh jailed for twenty years. Several others receive death or hard labor. one assailant captured. The case stems from the June 1800 killing near Gahes. Marie von Hoffman offered a 5,000 franc reward for the principal arrest.
Haas estimated receipts with mixed price ranges across commodities in Chicago including pins light packing and heavy packing. Buffalo area quotes show cattle, hogs, and lamb prices with receipts varying and markets described as dull or strong by category.
The article argues ads should be changed frequently to maintain interest. It notes a standing ad loses impact like stagnant water, while varied forms keep the message engaging and continuously attention grabbing.
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