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Newspaper
Washington Evening Journal
Location
Washington, Iowa, United States of America
Date
Feb 25, 1925
Page
7
The article portrays the Iowa housewife as a key consumer, noting 380000 homes with electricity and 161000 with gas, plus widespread modern amenities. It highlights strong buying power, high literacy, a 1924 crop value of 564 million dollars, and her role as a shrewd, decisive reader of ads in Iowa newspapers.
Advertising to Iowa housewives via daily papers targets a high spending audience. With 550,000 Iowa families and 580,272 total circulation across 31 papers, ads promise broad reach at a low per line rate. Promote end selling through the state’s daily newspapers.
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