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Newspaper
Warren Tribune
Location
Warren, Pennsylvania, United States of America
Date
Apr 07, 1928
Page
10
A Studebaker Erskine dealer asserts buyers now seek hidden values beyond appearance, noting chrome vanadium springs and high grade alloy steel, plus stringent inspection standards and a $2 million proving ground. He argues these unseen factors explain Studebaker sales records locally and overseas.
Detroit April 7 Absolute uniformity of service on the new model cars and trucks is being ensured by Ford through a plan that trains ten thousand garage mechanics. Ford branch plants and Detroit factories act as a vast training school, sending dealer representatives nationwide to learn assembly and service techniques for the model A. Groups of trainees from branch plants relay the instruction back to their territories.
Farmers regain purchasing power as farm product prices strengthen over the past month. March 1 farm stock totals for corn, wheat, oats, barley and rye total about 40 million tons, down from 43.5 million a year ago. 1927 Corn production in 20 countries totals 3.3167 billion bushels versus 3.4054 billion in 1926, a 2.6 percent drop. Open winter conditions left frost in the north, causing wet soils and muddy roads and damage to winter wheat as well as clover and alfalfa.
Detroit reports a four man expedition starting a 16000 mile Cape Town to London trek using a Chevrolet sedan and truck. The crew includes Captain Lacey and a wireless operator with medical and anti jungle fever supplies. The Cape Town Cairo leg aims to finish in 40 days, with stops at GM plants in Alexandria Berlin Antwerp London and Stockholm.
Ford requires small dealers to train service staff to the same rigorous standard as Detroit branch personnel. Passing the exam grants shop-wide instruction. failure leads to retraining and possible replacement with a new trainee. The program extends to every Ford dealer, regardless of size.
Detrome March 7 reports say dealers note many of the new Chrysler models go to women either for themselves or as gifts. J W Wrevep, a Chevrolet dealer, says second cars for women are common, with women now more motorwise, inspecting engines and demanding power and handling for city driving and longer trips. They favor speed, style, bright colors, and comfortable seating in the 52 and 62 models.
The report cites ease and style of Chrysler car appointments as a leading factor behind stronger female demand this season. Strong sales across segments reflect growing interest in premium styling and accessible service options.
Hupmobile reports surge in export orders as shipments to overseas markets rise sharply in early 1923. R 8 Cole notes 71 percent January-February gain over 1927, with February up 33 percent. March export sales expected to double 1927's. Fred B. Sides tours major foreign markets to bolster growth.
Three men endured more than ten weeks trapped in Sonship's lighthouse at Land's End Scotland after storms blocked access. They kept the light burning while a relief boat waited in Sennen Cove with supplies but could not reach them. Their radio failed as the receiving set was sent ashore for repairs. All were in good spirits upon rescue.
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