FTC guides tighten guarantees in advertising
FTC staff urges clear terms in ads promising guarantees including what is covered by the guarantee who backs it and for how long. Evidence shows many campaigns fail to disclose limits in 10 second spots. Guidance covers pro rata refunds and life claims as well as required disclosures to avoid misleading promises.
MENTIONED IN THIS ARTICLE
Federal Trade Commission
FTC
Earl W. Kintner
Current Commission
Commission
Kintner
John R. Heim
Bureau of Consultation
Heim
Bureau
School Safety Patrols Grow as Pupils Return to Class
Across cities and country lanes, more youngsters return to school with safety patrols at intersections. The AAA promotes patrols and urges drivers near schools to exercise extra caution to protect children as they travel to and from classes.
MENTIONED IN THIS ARTICLE
AAA
Also Mentioned on This Page
Buyers’ Corner
Charles Glickman
Seventh Ave
New York City
Edward Creel
Glickman
Bureau of Litigation
RCA
Sales — Service
Blomquist Furniture
Regiles
Carden
Blomquist Furniture Shop
North Warren
Ischool
Warren County Dairy
Warren County