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Messy NBC under Sarnoff and Kintner strikes balance war
Television critic notes NBC fell from top network to third as profits collapse from 18 19 million under Pat Weaver to 2 5 million under Sarnoff and Kintner. He blasts management for sacrificing quality shows like Matinee Theater and Home for Riverboat and soap operas, warning of a hollow pursuit of ratings.
MENTIONED IN THIS ARTICLE
Pat Weaver
NBC
Sarnoff
Kintner
Miss Williams
Ford Motor Company
Henry Ford, Sr
Ford
R.C.A
David Sarnoff
Cod
Weaver
Robert Sarnoff
David
Robert Kintner
Philco Playhouse
Tonight
Jack Paar
INBC
New York Herald Tribune