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Newspaper
Warren Observer
Location
Warren, Pennsylvania, United States of America
Date
Oct 21, 1959
Page
3
A historical analysis compares television and radio growth and their impact on newspapers and networks. It notes FM's rise, networks' resistance, shifting home audiences, and the shift in ad dollars from radio to TV with local programs helping radio survive. It cites audience time, home reach, and rising earnings from 1948 to 1958.
The piece compares radio and television earnings from 1948 to the prior year, noting radio's rise from 104 million to 171 million and total radio income at 541.5 million while TV reaches 345 million. It explains audience habits with daily listening and viewing times and argues the figures reflect industry data rather than surveys.
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