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TV ratings lag as readers outpace TV popularity
The piece notes 76 million of 122 million Americans 12 and older watch TV while nearly 100 million read newspapers, with radio and magazines drawing smaller audiences. It details NBC CBS ABC fall schedules and upcoming programs and sport events, plus station availability and future TV plans.
MENTIONED IN THIS ARTICLE
United States
Warren County
Death Valley
NBC
WBUF
Buffalo
WJAC
Johnstown
CBS
ABC
IIN
Eve Arden
Miss Brooks
Walley and the Beaver
Gamalco Productions
George Gobel
George
Lowell Thomas
Cbs-Tv
Delco
General Motors
Mary Martin
Irving Berlin
Nbc-Tv
Pepsi-Cola
Pontiac