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TV sponsors and programs face shifting fortunes in survey
A TV observer notes sponsor identification lags viewer recognition as top shows like Westerns and Dinah Shore’s program attract high audiences but weak sponsor association. CBS faces losses with Captain Kangaroo and Playhouse 90 amid planned shifts. new series and timeslots follow, with NBC and CBS adjusting schedules and specials ongoing.
MENTIONED IN THIS ARTICLE
Dinah Shore
Lawrence Welk
Pat Boone
Tennessee Ernie Ford
CBS
J. Robert Oppenheimer
Institute of Advance Study
Princeton
N. J
Detlev W. Bronk
National Academy of Sciences
Jerome B. Wiesner
M.I.T. Bishop
M.I.T. Bishop Fulton J. Sheen
Christ
National Telefilm Associates
Ray Milland