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Advertising Leaders Dominate 1957 Media Spend
McCann-Erickson tops the 1957 list with 103 million in TV programs and 12 in radio, followed by Young and Rubicam with 100 million TV and 15 radio. J Walter Thompson totals indicate over 150 million in papers and magazines. Also notes Christmas Seals funding health tests in Warren County and a student reading survey.
MENTIONED IN THIS ARTICLE
McCann-Erickson
Young and Rubican
J. Walter Thompson
J. Walter
Cann Erickson
Climax
Studio One