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This newspaper page contains 4 articles. Subscribers can read the full text of each article.
Newspaper
Warren Observer
Location
Warren, Pennsylvania, United States of America
Date
Aug 04, 1955
Page
10
The piece argues summer TV stalls from stale repeats while readers still buy papers. It notes high news stand sales in Warren County and that people take papers home and read them repeatedly despite heat. The author questions why networks repeat weak summer programs and urges advertisers to reassess.
The author notes readers of display ads stay steady in summer while department store ads rise to 87 percent among women. Advertisers overlook local summer spending and TV quality. They object to crowd shots at events that distract from the action and the event's price cue.
Channel 6 listing for Friday through Monday shows including News Caravan Garry Moore Today Ding Dong School Sports Page and many films. Notable items include Penny Playhouse A Lady Takes A Chance with John Wayne and Jean Arthur and The Guiding Light. Includes changes and test pattern notice.
The piece reflects on the role of the TV news cameraman in delivering broad coverage. It notes the accessibility of downtown viewing and the impossibility of seeing every major story, emphasizing the camera operator’s job to stay focused amid a flood of faces and moments.
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