The Rat Convention and the Bell the Cats Plan
An eccentric tale of a rat with Darwinian ideas organizing a convention to bell the cats. The plan collapses when a cat attacks, ending the scheme before it could advance, followed by scattered excerpts on oil for calming waves and a Red River Valley agricultural feature.
A New York Divine on the Press of the Present Day
Rev. Robt. Collyer, once of Chicago, lauds newspapers as a sacred modern ministry rivaling the Bible in daily life. He argues that a good paper exposes both truth and world. editors must be free to widen vision, while ministers should read broadly to align with the times and divine presence in print.
MENTIONED IN THIS ARTICLE
Robt. Collyer
New York
Chicago
Norwich
John James Taylor
Nick
Kendall's Spavin Cure Works on Long-Standing Splint
Dear sirs W Kendall & Co I used one bottle of Spavin Cure on a horse with a year old splint that kept growing larger It nearly removed it then a half bottle finished the job The horse was worth 108 dollars and the sender requests a fall bottle of Spavin Cure signed J C Towle with respect towd
MENTIONED IN THIS ARTICLE
St. Albans
B. J. Kendall & Co
Kendall
Concord
M. HL
Turen
Underuill & Kitlredgh
Apothecarion
Aiooth
Plense
Jour C
TOWLE
Bakersfield, Vi
B.T. Kendall & Co
Kendal
J, Boutell
Unbolted flour urged as brain food by Dr Cutter
In a scientific miscellany item Dr Cutter links rising nervous diseases and weak muscles to poor flour quality and the removal of gluten. He advocates unbolted flour with eggs milk and butter, and counters claims about fish as brain food. Other notes cite fossil toads in coal beds, vegetable perfumes boosting ozone, trained monkeys moving Indian fans, rail cutting by color sighting, Bronze Age tools found in Sardinia, and chemical phrases ending abruptly.
MENTIONED IN THIS ARTICLE
Cutter
Agassiz
Thomas G. Denny
Leeds
Bengal
India
Villagrande
Sardinia
Ques
Experience of a Man Whom a Mob Attempted to Lynch
A detailed reminiscence of W. Allen Jr a theater night bouncer in St Louis who survived a mob hanging attempt near Batavia and Cincinnati Ohio. He recounts being dragged from a hotel room rope bound and nearly thrown from Little Miami Bridge, then escaping and later aiding indictments against five men Charles M Atchley Jim Griffith Alfred Itzwater Dan J Mahan and John Moore for assault to kill with trials to follow.
MENTIONED IN THIS ARTICLE
Esher
Alhambra Theatre
St. Charles Street
St. Louis
Bouncer
W. Allen, Jr
Esther
Allen
Batavia
Clermont County
Ohio
Juve
Miami
Charles M. Atehley
Atehley
Cincinnati
Munson
Jim Griffith
Charles M. Atchley
Alfred Itzwater
Dan J. Mahan
John Moore
Sam
Dr Fenner Improved Cough Syrup and Salve Ad
An old advertisement touts Dr Fenner Improved Cough Syrup promising relief in one hour with a sample bottle at 10 cents. It also claims a world’s best salve for cuts bruises sores ulcers saltrheum fever sores chapped hands chilblains corns and skin eruptions with money back guarantee. Sold by A Merck Lynord Sere and A Davis Co promoting holiday goods.
MENTIONED IN THIS ARTICLE
W. Merck &Co
Lynord
Dr Fenner’s Blood and Liver Remedy ad claims cures
A 1918 testimonial from J H Newell details gain of twenty five pounds after using Dr Fenner’s Blood and Liver Remedy and Nerve Tonic. The piece touts the product as a universal cure for liver disorders, dyspepsia, constipation, headaches, skin eruptions, rheumatism, and nerve debility, with various other stated remedies and sample offers. It lists sales by A Morek & Co and Wells & Noyes among others.
MENTIONED IN THIS ARTICLE
Cherry Creek
N. Y
M. M. Ferner
Fredonia
N.Y
J. H. Newell
Fenner
A. Morek & Co
Wells & Noyes
Belnap & Blodgett
What a Boy Knows About Girls
A juvenile narrator riffs on girls with playful slang and blunt comparisons. He admits difficulty understanding girls yet insists boys admire them, noting the mix of mischief and charm while promising a lighthearted, affectionate view.
Derby hats and millinery offerings at Mrs Gillmore's Millinery Store
A merchant promotes Derby test waiting hats at Mrs Gillmore's Millinery Store as the headquarters for low prices and fresh, new goods. Edson Brothers and inventors are cited for patent instructions and references, with Washington DC as a contact. Octéte features a fine assortment of new neckwear at Mrs Gillmore's.
MENTIONED IN THIS ARTICLE
Derby
Shoukdse
Brothers
Washgton
D. C
Edson Brothers
Octéte
Panama Canal Project Attracts French Investor Optimism
Nathan Appleton of Boston relays De Lesseps views on US opposition to the canal, noting the French plan remains intact, with capital stock at 60 million and 15 million paid to organize. He cites a 5 percent stock return during construction and predicts vast European funds, including Belgium’s 2 million, backing the project while urging Americans to participate.
MENTIONED IN THIS ARTICLE
Nathan Appleton
Boston
Lesseps
M. de Lesseps
United States
Ile
Europe
America
Bayes
Washington
Paris
New York
Northern Pacific
King
Belgium
Panama
MM. de Lessops
Isthmus
Suez
Vienna
Swayne's Ointment and Pills Promoted in Broad Ad
The ad touts Swayne's Ointment and Pills as cures for skin diseases headaches and indigestion. It claims a blood purifier and liver regulator effect with toning benefits and lists prices 25 cents a box five for a dollarointment 50 cents three for 15. Mail orders from Dr. Swayne & son Philadelphia 330 North Sixth Street.
MENTIONED IN THIS ARTICLE
Swayne
Jetters
Dr. Swayne & Son
North Sixth Street
Philadelphia
The Model Advertisement Rules for Successful Advertising
A historical view explains three rules for effective ads: align with public wants, target the receptive audience, and make information easy to acquire. Newspapers reach families, the primary shopping source, so advertisers should focus columns rather than random street blitzes. Persistence through repetition, as Bryant noted, builds attention and acceptance.
MENTIONED IN THIS ARTICLE
Bryant
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Ball
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Olney
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