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Newspaper
Vindicator And Republican
Location
Estherville, Iowa, United States of America
Date
Mar 12, 1919
Page
4
You know that Willard Batteries provide full value for your money because every component is tested before leaving the factory. The insulation is emphasized as key to long life, with sound material, workmanship, and rigorous testing ensuring reliability and durability.
A local ad urges proper charging to prevent battery freezing and claims a properly charged Willard Battery won’t freeze even in extreme cold. The shop invites customers to learn why batteries freeze and how to test cold weather proofing, plus offers a booklet explaining the Willard Mark.
The ammeter needle swing tells both how much current your battery gives and how much it receives. The motion reveals how the electrical system behaves on the road, and we can show you how to read that message.
Willard outlines a battery service program: new batteries on new cars receive a 90 day service period with free repairs, ownership months 4 through 6 allow repairs, months 7 through 12 offer purchase of a new battery or exchange at a fraction of price based on months of service, dealers keep charged stock batteries under policy, unregistered or aged batteries resolved privately, bone dry batteries registered at destination, and arrangements for dealers in areas without a Willard station.
The Willard brand stands for reliability, responsibility and protection for buyers seeking the genuine Willard Battery with Threaded Rubber Insulation. It promises hotter sparks, quicker starts brighter lights and vitality to carry loads and work overtime with expert workmanship and complete Willard service.
Advertisement urges buyers to consider Threaded Rubber Insulation as the key battery improvement. Highlights that it is available only in the Still Better Willard Battery, identifiable by a distinguishing mark, and invites customers to request the booklet A Mark with a Meaning for You.
The Willard trademark on the side of every Still Better Willard Battery guarantees Threaded Rubber Insulation. The Willard Mark assures customers they are getting the most durable insulation. The booklet A Mark with a provides more details about the Mark and insulation.
The Willard trademark on the battery side signals the Still Better Willard with Threaded Rubber Insulation. It promises durable insulation and a battery designed to postpone re insulation indefinitely. Ask for the booklet to learn what the Mark stands for.
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