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Newspaper
Vindicator And Republican
Location
Estherville, Iowa, United States of America
Date
Jun 18, 1913
Page
15
Estherville proprietor Henry Graaf expands a Grand theater and adjoining confectionery into a lavish complex. The 375-seat theater, Green Room banquet hall for 175, and a 30 piece orchestra attract elite social events. Despite skeptics, Graaf's ventures draw strong patronage and metropolitan flair.
Mrs. M. B Jehu owns and runs a greenhouse at 3814 South Thirteenth Street. The glass house now covers over 10 000 square feet of flowers after recent expansion to meet growing demand for cut flowers budding plants and floral designs from Estherville and neighboring towns. Upgrades include enhanced ventilation heating and ample water supply. The business began over eighteen years ago and plans further improvements as conditions warrant. William Bader oversees goldfish culture connected to flower care and supports local demand as a hobbyist supplier.
W F E Ageton of Ageton Brothers seeks a city ordinance adopting the National Electrical Code to standardize electrical work and reduce fire risk. He notes many contracts lost due to noncompliance and argues code adoption lowers insurance rates. The piece discusses indirect systems, improved lighting, and the broader move toward labor saving electricity in homes.
The Ageton brothers promote an indirect lighting system using the latest scientific methods. Churches hotels halls and public buildings in Estherville and nearby towns adopt it for its soft twilight and dawn like effects. W E Ageton C N Ageton KR R Ageton and J B Ageton run the firm with engineers guiding contracts across Laurens Armstrong Swea City Spirit Lake and Estherville projects including Motherville High School and The Gardston hotel.
The Drey sisters in Matherville run a millinery shop that blends diplomacy and strong business sense with original exclusive styles direct from eastern fashion markets. They stress experience in shaping trimming and fitting modern hats, offering mid-summer styles like Panama hats and ratine designs, with a wide floral selection including petunias nasturtiums marigold mignonette larkspur and astor to satisfy discriminating customers.
Albert Mahlum operates a dependable hardware and tinware business on Mast Lincoln Street in Beather ville. The store offers Monarch ranges, Radiant home base burners, kerosene stoves, Muellerine furnaces, a full tinshop, farming supplies, pumps, King barn cupolas, granite and galvanized tinware, kitchenware, oils, gasoline, ammunition, fishing gear, and a complete farm hardware stock. Courteous service and durable goods underpin a promising local enterprise led by a seasoned manager.
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