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Newspaper
Vindicator And Republican
Location
Estherville, Iowa, United States of America
Date
Jan 16, 1924
Page
13
Riggle Electric Shop owner B W Riggle argues bright lighting attracts customers and elevates merchandise appeal. He cites faster payback, reduced returns, and fuller use of space, noting light as a top selling force next to goods.
B W Riggle, a seven year electrician with training from Kansas City and Des Moines, opens the Biggle Electric Shop in Estherville. The shop carries fixtures and appliances, universal appliances, Mazda lamps, and offers wiring, repair, and contracting work for city and rural districts.
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