Practical Ideas About Copy
Carl J Baillett argues before the Cleveland Ad club that advertising copy should serve two aims. First to influence a buyer in a purchasing frame of mind, second to imprint a future recall in nonbuyers by keeping trademark and slogan fixed. Repeated exposure with consistent branding builds recognition for future needs.
MENTIONED IN THIS ARTICLE
Carl J. Baillett
Cleveland Ad Club
Crazy King Louis Slew His Friend and Died
Berlin cor respondent reports on Ludwig II of Bavaria known as Crazy King Louis who killed Dr. von Gudden during a failed attempt to escape his Berg castle and died of heart disease as the two figures lay near Lake Starnberg. The account details his mental decline, debts, dethronement, and the violent end.
MENTIONED IN THIS ARTICLE
Louis II
Bavaria
Meier
Louis
Louis XIV
France
Marie Antoinette
von Gudden
Baron von Crailsheim
Munich
Dr. von Gudden
Neuschwanstein Castle
Berg Castle
Lake Stanberg
Mueller
Berty
Berlin Cor
T James
Buddhist Cremation Rituals in South China Monasteries
In a Los Angeles Times report Lewis R. Freeman details a Buddhist cremation observed in a south China temple. Monks in white sackcloth, drum and bell sounds accompany a ritual where the body sits in a bamboo chair to the funeral pyre. ashes are later stored in a shrine until the ninth day ninth month when sealed in red cloth and moved to a monastery mausoleum.
MENTIONED IN THIS ARTICLE
South
China
Lewis R. Freeman
Los Angeles Times
Invention and History of Soap Across Europe
Pliny attributes soap to the Gauls used for hair brightness and notes German use for medicine and cleansing. Romans likely introduced it to Germany. Homer references washing by foot tread, implying no soap use. Early soap made by boiling fats with alkalis. Old Testament mentions “soap” as alkali, not fat-derived product. French savon from Savona. London soap manufacture starts 1524. Bristol supplied prior. Soap duty imposed 1711, repealed by 1853.
MENTIONED IN THIS ARTICLE
Pliny
Germany
Nausicag
Alcinous
Savona
Genoa
London
Bristol
London Journal
Washington Monument Bent by Heat Expansion
The Washington Monument sways and twists under midsummer sun heat. A copper wire 1174 feet long with a plummet records the shaft’s slight bend and apex shift of a few hundredths of an inch as winds and weather cause visible movements and earth crust vibrations.
MENTIONED IN THIS ARTICLE
Washington Monument
Blood thicker than water and sea salinity contrasted
Dietetic and Hygienic Gazette notes that blood salinity is seven parts per thousand versus thirty-five in seawater. It explains cellular bathing fluids and implies biological differences in body fluids.
The Comeback Voice Not Heard Deepens Longing
A literary dialogue excerpt frames a lovers dispute over absence and longing. She laments his prior claim that a day was lost without her voice, while he concedes he longs for those dear lost days and memories of their past.
MENTIONED IN THIS ARTICLE
London
Footprints on the Sands of Time and Thumbsprints Quote
A terse exchange notes that footprints on time are admirable yet thumbprints now prove most reliable. The remark contrasts earnest effort with originality and cites the soul’s sight as beauty.
The Marine Band History Excerpt From Washington Star
A compact history outlines the United States Marine Band origins from Sicilian musicians aboard the Boston to Neapolitan arrivals in 1801. It covers leadership changes from Clubb to Sousa era, open air White House concerts, and the 1898 reorganization expanding to seventy three members under McKinley signing.
MENTIONED IN THIS ARTICLE
United States Marine Band
White House
Sicily
McNeil
Dgoston
Mediterranean
Republic
United States
Marine Corps
Archibald Dmeanderson
Naples
John Adams
Marine Band
J. L. Clubb
Lexington
Ile
Butine Friqnet
Francis Schenig
Schenig
Francis Scala
Scala
Capitol Grounds
Congress
Lincoln
Seala
Henry Fries
Louis Schneider
John Philip Sousa
Sousa
Suaecca
Francesco Fanciulli
William H. Santelmann
McKinley
John B. Cox
Washington Star
Wheels and quotes spark busy minds in Indianapolis Journal
The piece blends a quirk about a humming head with a joke about tile machines and a quote from George Eliot. It reflects the paper’s mix of light dialogue and literary reference in a single column excerpt.
MENTIONED IN THIS ARTICLE
Mr. Wickwire
Mrs. Wickwire
Indianapolis Journal
Secret Service Knowledge of a Fabled Soup Recipe
A New York Post piece reports on a ciphered recipe tale said to be used by criminals. It describes a soup-like mixture with coded ingredients meant to aid break-ins, and notes that U S secret service and police hold the instructions, while detectives handle the supposed diners and payments.
MENTIONED IN THIS ARTICLE
Secret Service
United States
Ray Cat
New York Post
Eye Strain Symptoms and Systemic Effects Noted
The London Lancet outlines eye strain as causing watering eyelids morning stiffness headaches and neuralgic eye pain. It notes possible eyelid inflammation conjunctivitis vertigo sickness dyspepsia palpitations breathing difficulty and sleeplessness tied to increased brain blood flow and low nervous tone.
MENTIONED IN THIS ARTICLE
Wagner
London Lancet
Odd Bargain of Dumas for Melons with Library
The Carpentras library holds a curious autograph collection item the stgauture of Alexandre Dumas pere to a bargain he proposed and the library accepted. He would give copies of his works both published and future in exchange for melons to be sent to him for life as long as he lived.
MENTIONED IN THIS ARTICLE
Dumas
Library of
Carpentras
Alexandre Dumas Pere
Sperm Whale Oil Tank Seen As Natural Provisions
Professor R C Andrews argues the whale head oil tank is a natural provision to stave off starvation when food is scarce. He asserts experiments show the tank's oil is absorbed by the whale's body during times of inadequate prey.
MENTIONED IN THIS ARTICLE
R. C. Andrews
London Telegraph
Anecdote Tale Attributed To a US Senator
A brief note defines an anecdote as a story of uncertain age based on fiction and embellishment that, after long dormancy, is attributed to an innocent and unsuspecting United States senator.
MENTIONED IN THIS ARTICLE
United States
Cleveland
Iowa State Fair Opens Amid Record Prospects
Des Moines reports preparations complete for the Iowa state fair starting next Thursday with expected record attendance. The stock exhibit and new five and a half acre machinery building promise top displays, Wright brothers flying machines, and notable race features while agriculture shows strong crops and regional competition.
MENTIONED IN THIS ARTICLE
Des Moines
Wright Brothers
Iowa
Motor Road Drag Could Revolutionize Road Work
E C Jewett of Eagles Grove Iowa has built a motor road drag using two steel King drags dragged in unison to cover the entire road at three miles per hour. A twenty horsepower engine powers the device and one man steers and assists without stopping the drag. The invention aims to drag thirty miles of road per day.
MENTIONED IN THIS ARTICLE
Webster City
E. C. Jewett
Eagles Grove
Also Mentioned on This Page
Meritol
American Drug and Press Association
Sant
American Drug & Press
Decorah
Iowa State Fair and Exposition
Carter
the Vindicator and Republican Co
Estherville, Iowa
Ang Thoand
sErlody
Corto
Oliest
Munn & Co
Scientific American
Lareecat
Belentine
Ternia
MUNN
All Newsdealers. & Co
Broadway
York
Washington, D.C
Baillett
Cleveland Club
King Louis
Lake Stranberg
Joubert
the Marine Band
Uncle Sam
Sunny Biolly
Boston
George Eliot
Hawkeye
State Board
Iowa State Prison
State Board of Health
Fort Madison
Parole Board
McPherson
Express Companies
Polk County
Eagle Grove
Muscatine
McKee & Silven
Tga Od