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Newspaper
Vernon Record
Location
Vernon, Texas, United States of America
Date
Sep 13, 1918
Page
3
France and America join to present Fall apparel and accessories amid war influenced trends toward simplicity. The collection features straight line coats, knee to shoe-top skirts, and new dresses in velour and georgette with restrained trims. Prices range from 16.50 to 75.00 with wholesale costs rising.
The article praises trimmed waists in navy taupe and ecru with fabrics like China silk voile and georgette. It highlights round and V necks bustier styles and novel cuffs, with waist prices from 5.00 to 15.00 and yard prices from 1.50 to 6.50, noting exclusiveness and color effects.
Wall notice lists limited time prices for 27 inch light and fancy outing fabrics exclude darks yardage. 25e dark fancy styles 27 inch Shifting Cheviots two yard bundles. 1 inch light fancy Ginghams 6 yards for $1.00. 36 inch Percales and Silkoline yard 25e.
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