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Newspaper
Vernon Record
Location
Vernon, Texas, United States of America
Date
Mar 05, 1918
Page
3
After thorough interior renovations and stock consolidation from Odell and other markets, the store will open to Vernon and surrounding communities on Thursday March 7, 1918. Purchases from Mr. McKibbin and early contracts will favor customers amid embargo shipment delays.
Spring garments spotlight small fabric usage with full cuts and straight silhouettes. Materials include Silvertones Poiret Twills Tricotines and Tweeds in Sammy Pecan Clay and other colors. Limited stock arriving daily with coat prices from 19.59 to 37.50 and dresses priced 7. to 200.
An unusually large stock of silks and wash goods is offered at half current retail. Gingham marks, 36 inch foulards, crepe meteor, taffeta, and silk poplin preview spring and summer wear. Short lengths of silks and woolens on a table priced per piece, plus Wayne Pony Knit and Black Cat hosiery and various silk and lisle stockings for women and misses.
Under current market conditions the Wirthier waistline is sought for its refined fit and pretty style. Prices range from 3.50 to 5.00 and items are advertised as perfect fits.
Advertises a limited stock of men’s suits from 15 to 25 dollars with vigorous fabric and tailoring. Promises new goods arriving daily, limited availability for a month or six weeks, and invites customers to inquire.
Retailers announce a large selection of high grade boots in stock and on order for spring. Styles include 9 inch brown cloth top lace boots, brown vici kid vamp and top lace with military heels, and black kid boots with 9 inch tops. Prices range from 7.50 to 12.50 with full breasted Louis heels and various sole types. Express arrivals promised this week include pearl grey and ivory kid boots with hand turn toes and all sizes.
Market list shows staple cotton goods with varying prices and denominations including 50 cents and 15 to 25 cents per unit. The fragment notes Ide 1-3e and 1Se¢ 25e 15e 1-2¢ values, indicating textile price shorthand and unit conversions.
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