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This newspaper page contains 6 articles. Subscribers can read the full text of each article.
Newspaper
Vernal Express
Location
Vernal, Utah, United States of America
Date
Oct 03, 1940
Page
2
Editor Merle Thorpe argues promotion is the main driver of growth for any business. He warns many fail because they neglect attracting customers and retaining them, urging merchants to allocate 2 to 5 percent of gross receipts to advertising and customer outreach. He cites the need for visible branding, value communication, and active promotion beyond a storefront sign.
A fragmentary piece praises editors and publishers who helped settle the West, comparing early frontier journalists to modern newspaper workers. It highlights the role of the news trade in public service and community life, noting courage, sacrifice, and dedication of those who kept papers active amid frontier challenges.
The report surveys a new tripartite pact among Germany Italy and Japan signaling a united axis. It notes Allied countermeasures including Britain's Free French actions against Dakar in West Africa and French resistance led by Charles de Gaulle. It also mentions Allied bombings of London and the sinking toll of refugee children, plus U.S. draft law updates and Roosevelt’s looming re-election context.
In Warsaw amid German operations, Stefan Starryn was targeted, placed under arrest, and disappeared on the anniversary of his arrest. British observers later linked Starcrinekh to the events, with reports of his execution in Berlin.
In Newark's Yorkville section Joseph McWilliams, who styled himself the American Wehrer and preached Nazi doctrine, was routed with 674 votes. Joe McNor as dubbed by New York papers was hospitalized the next day for a sanity test.
Practical kitchen hints cover toasting bread a day old for even slices and thin cuts for crouton use. Advice warns fat ignites easily in pans and describes how to manage marshmallows and alarms for timely cooking and inspections.
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