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Newspaper
Vernal Express
Location
Vernal, Utah, United States of America
Date
Nov 12, 1931
Page
2
The notice records Wal B Wallis as editor manager and notes the paper as second class matter at Vernal Utah under the act of March 3 1873. The entry dates the filing to March 15 1909.
A garbled note touts political affiliation and credentials with claims of county and state associations, including editorial group membership and independence in politics. The readable portions imply generic endorsements rather than concrete actions or standings.
The piece argues that success requires hard work not a silver platter. It cites Thackeray and a metaphor about climbing a tree to reach blossoms, stressing persistence, effort, and careful action to avoid trouble and loss.
A speech by the Advertisers Federation of America claims a clear link between advertising and business trends. It notes that in 1930 twelve leading firms cut ad budgets 15 to 100 percent, thirteen reduced under 15 percent, and fifty to two increased. Net profits fell for those cutting ads. The speaker argues fearless liberal advertising boosts business while constricted spending withers it.
An essay explores farm efficiency and its impact on the nation. It contrasts farmer productivity with consumer prices, notes the distance between producers and customers, and discusses the role of large corporations versus the value of 10,000,000 farm homes in maintaining national food supply.
The Christian Science Monitor discusses efficiency in farming versus market supply. It argues industry already handles security for stock exchanges and questions layoffs of farmers, urging focus on distribution over production to aid the public.
Secretary of Agriculture Arthur M Hyde urged farmers and rural residents to reduce farm fire losses, noting that preventable fires drain property and lives. He called for community action, local campaigns, and personal responsibility to cut waste and boost farm income.
The piece argues the gas industry powers industrial growth and domestic life with gas central heating stoves refrigerators and similar appliances. It emphasizes gas use expanding yearly and the sector remaining in early development stages with vast future potential.
Last public words of Thomas A Edson relay a mid Atlantic City broadcast urging courage and faith. He recalls depressions in business and history repeating, calling Americans to endure and push forward.
The Utah Power and Light Company employs over 1,500 workers and distributes more than two million dollars annually. It operates 47 generating stations with hundreds of miles of lines serving 250 communities and spends about 500 thousand dollars on extensions and development. Twenty seven hundred distributing lines and a large payroll reflect its scale and impact on taxes, schools, and city governments.
The American Legion at its Detroit convention gained public goodwill by voting against a financial demand on the net. Congress faces a choice to raise taxes in hard times or cut expenses. President Hoover thanked the Legion for its action.
The speaker urged a moratorium on demands for public funds and pressed Congress to cut appropriations before considering tax increases. He criticized raids on the treasury, noted rejected bills from the last Congress, and highlighted substantial peace time assessments.
E W Sheets of the United States Department of Agriculture urges replacing inferior bulls or cows with well bred stock. He notes prices are favorable and purebred animals can be found at bargain levels compared with two to three years ago. Farmers in the East practice beef calf production for market by feeding, pasturing, and sometimes forcing well bred spring calves to slaughter weight for higher quality beef.
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