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Newspaper
Vernal Express
Location
Vernal, Utah, United States of America
Date
Mar 10, 1960
Page
11
A historic note urges careful kite flying as popular juvenile pastime. It lists eight safety rules from Pacific Gas and Electric Company, warning against metal in lines, near power and radio or TV equipment, and not pulling snagged kites or touching fallen wires. It emphasizes child safety while enjoying the activity.
The article reports Monroe Green of the New York Times stating at the Newspaper Advertising Executive Association meeting that national advertising succeeds through newspaper ads. He claims storekeepers and manufacturers know newspapers sell products best, relying on experience and long use over other media.
Dr. Richard Bahme of the National Plant Food Institute reports at Colorado State University Fort Collins that about seven percent of Western farmers use fertilizers at the most profitable rate and roughly 55 percent use none. The survey from 10 western states shows misconceptions, including beliefs that fertilizers are unnecessary and that weather negates benefit, with bankers increasingly willing to finance applications.
The combined studies by USDA and land grant colleges project that removing production controls and lowering price supports to free market levels over five years would lift total farm production about 2 percent annually but push prices down and slash farmers income. By 1965 beef cattle and other key commodities would fall sharply, with net farm income dropping toward 7 billion dollars in 1956 and continuing declines through 1965, impacting about 21 million farms.
Babson argues that easy money policy risks draining gold backing and sparking a new recession. He notes past Fed responses cushioned downturns but warns foreign balance pressures and labor politics could strip money managers of antislump power. He asks who will win in the next slump money managers or labor leaders.
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