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SwimSpot grows from online shop to nine new pop-up stores
Tustin swimwear retailer SwimSpot, led by Mark Deckard, expanded from an online business begun in 2009 to nine Southern California shops including permanent outlets at The Outlets at Orange. The chain tests markets with pop-ups, cites U.S.-made products and in-store iPads for the Bikini Builder tool, and notes seasonal demand with year-round online sales.
MENTIONED IN THIS ARTICLE
Mark Deckard
Bass Pro Shops
Swell.com
SwimSpot
Irvine Spectrum Center
Spectrum
California
Santa Monica Place
Orange
Hurley
Reef
Nautica
NPD Group
Stacey Stout
Swim- Spot
Chris Lohman
Stout
Register
USA
Lohman
U.S
SwimSpot.com