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Newspaper
Tucson Daily Citizen
Location
Tucson, Arizona, United States of America
Date
Dec 01, 1945
Page
5
Washington columnist notes postwar perfume boom for men with 70 factories producing musk, eaux de cologne, and lotions. Describes Commerce Secretary Wallace promoting retailer tactics to broaden male fragrance use and lists sample scents and price points.
The secretary notes a forthcoming Journal of Foreign and Domestic Commerce article by L. A. Barber discussing perfumery as a male accessory. He cites bath salts and eau de cologne as items for men, hinting at a push to persuade women to buy aromas for Christmas, with consumers next in line.
A speaker urged men to adopt dignified practical appeals and avoid feminine tropes in toiletries. He pressed that using these items would advance men in business and society and called for overcoming inertia and timidity.
A speaker asserts a preference for a cool clean scent over any perfume. The remark adds a casual, humorous tone and addresses Hank directly.
Daily afternoon program grid listing Mary Lee Taylor Fo eer and Musical Matinee at 2:00, USC vs UCLA at 2:45, football scoreboards, News by request, and various musical and talk shows across the day on KVOA and ABC Newsroom with multiple hosts and regional features.
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