Lux saves delicate laundry from the laundress
A persuasive Lux advertisement urges gentle washing of fine fabrics without rubbing. It claims Lux suds protect satin collars, silk underwear, and lace, noting hot Lux suds soften woolens and prevent damage while preserving brightness. It promotes Lux as a modern, pure soap and advises soaking, rinsing, and air drying in shade.