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Students study Pinto buyers in Angola area market survey
Tri State College marketing class in the Angola area conducts a field survey using a Ford Pinto loaned by Lakeland Ford. Students interview Pinto owners and other motorists to learn why they chose the car and what they think of it and its rivals. James T. Hoitenga sponsors the project.
MENTIONED IN THIS ARTICLE
School of Business Administration
Tri-State College
Angola
Ford Motor Company
Lakeland Ford, Inc
James T. Hoitenga