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Newspaper
Titonka Topic
Location
Titonka, Iowa, United States of America
Date
Nov 02, 1939
Page
4
A veteran ad man stresses that advertisements should emit convincing sounds, not just be pretty. Luxury goods demand quiet, cultured tones, while quick read ads require a bold, attention grabbing "Hey you" impact. The speaker notes the power of picture and type arrangements to produce audible effect in newspapers.
A cheerful note reports an Italian railway worker in Florida ignoring warnings as a rattlesnake striking near him shattered his dinner. He quips about bells as the incident proves no warning was given. The piece also includes a light exchange about eggs and a jab at a grocer.
An exchange between a florist owner and a food store proprietor compares advertising to city traffic. The food store owner argues ads may seem obvious but each ad reaches customers who value the promoted goods. He cites a newspaper ad for oranges grapefruit cheeses and ginger ale as a paid trade that finds readers who need the items.
Rene le Clerc, famed bearded policeman of Paris noted for directing traffic near Porte Saint Denis, is recalled from retirement to active duty by his former superiors. He now posts in front of the town hall of the fifteenth Arrondissement near Porte Versailles, after having devoted months to painting.
Practical guidance on home tasks including mending pillow slips with crochet, biscuit pans for even browning, protecting floors by waxed cups, doubling crockery life with cold water treatment, laying linoleum in warm rooms, canape rolls with cheese and pickles, removing gum with ice and carbon tetrachloride, and cleaning electric bulbs with a soda paste system.
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