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Newspaper
The Sunday Telegram
Location
Clarksburg, West Virginia, United States of America
Date
Mar 07, 1915
Page
5
Parsons-Souders advertises a store closing in Clarksburg on Monday March 8 featuring Good Merchandise Good Values and Good Service. The copy promotes a new shopping order focusing on a meeting place where visitors may acquaint themselves with buying advantages and meet friends rather than forcing purchases.
The ad describes feminine spring neckwear including pleated upstanding collars with frills, worn over coats or as blouse finishes. Various vestees in organdie, lace, nets, and Swiss fabrics are offered, plus separate upstanding collars and collar sets with prices from 2c to $2.50, 25c to $1.50, and 50c to $1.50.
Hand bags offered in silk and morocco varieties with gilt or nickel frames. Prices range from 1 to 5.50 dollars and pounds, with floral linings and ornamental catches. Main floor center right tables display the collection.
In the spacious Shoe Parlors on the Main Floor a smart new lace boot named Queen Elizabeth is offered at price five dollars per pair. The boot features patent kid material, a military lace pattern, and a dreadnaught cloth top in fawn tones with contrasting skirt shapes.
Close fitting combs set with rhinestones priced 1 to 2 dollars. Other rhinestone combs 50 cents to 3 dollars. Casque combs in shell Tasmania and Jet at 2 to 59 cents. Jeweled pins in many designs 50 cents to 1 dollar. Bermettes in several prices 25 cents 50 cents and 1.90. Plain unmounted combs in Sans Gene Gasque and close fitting designs from 50 cents.
A shopper note on 3 in 1 middy blouses priced at $1 each targets ages 8 to 20 years. Two styles showcase adjustable bands, pockets, lace sides, reversible collars in red and blue, and braid trim. The item is highlighted in the blouse section on the main floor.
A vintage advertisement promotes the Redfern Corset as the last word in fashionable contouring. It claims the corset shapes the wearer's poise and grace for opera parties shopping and tennis, suggesting it suits varied social outings.
Fashion notes praise top corset designers for this season's 3 to 5 inch high bust, natural lines, and supportive yet easy silhouette. Redfern models achieve the look with soft ground, seven clasps, and a firm under bust, creating a straight back and a slight curve over the hips.
Social calendar shows reduced events during Lent with numerous arts and club activities listed across Waldo hotel concerts fashion houses and community meetings. Recitals at Elks Auditorium dancing classes missionary society gatherings and notable birthdays and weddings featuring residents of West Milford and surrounding towns.
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