20 Oct 1955
Page 1
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Newspaper
The Spectator
Location
Joliet, Illinois, United States of America
Date
Oct 20, 1955
Page
1
Chrysler introduces the 1956 Imperial and Crown Imperial with 280 horsepower FirePower engine, longer wheelbase, new features including push-button drive, transistor radio, and LifeGuard door latches. Unveiling planned at Southtown Motors, Morris Saper touts safety and styling advances.
Chrysler introduces a push-button PowerFlite transmission system for 1956, moving toward full automatic control without shifting. Controls on the left side of the instrument panel require light pushes, are child safe, and prevent accidental reverse at speeds above 10 mph. Illuminated buttons aid night use and an inter-lock blocks reverse while moving forward.
An almost instantaneous heat gas heater is introduced as a new option for the 1956 Imperial and Crown Imperial lineups, highlighting a rapid warmup feature for these automobiles.
Report describes a method where exhaust tail pipes are concealed behind outer bumper extensions to achieve a neater appearance and reduce visibility during operation. This summarizes a technical detail from the source text without embellishment.
Chrysler unveils the LifeGuard door latch standard on all 1956 Windsor and New Yorker models. The system uses heavy-gauge interlocking components to prevent latch separation during crash impact, reducing passengers ejected risk. It also pairs with a new inswinging shutter key cylinder for easier locking and unlocking.
A model with a separate fuel pump and ignition system heats air to 100 degrees in 15 seconds or less using a new heater. The design promises rapid ignition and efficient startup for aircraft applications.
Southtown motors 379 S Chicago St previews the 1956 Chrysler lineup with push-button PowerFlite drive, LifeGuard doors, and aircraft-inspired flight-swept rear fenders. New Windsor and New Yorker models gain V-8 options, 12-volt system, and improved brakes.
Imperial introduces a compact high fidelity record player for 1956. The unit sits under the instrument panel, plays seven inch records up to 45 minutes to an hour, stores five discs, and switches from radio to player without wobble or gear noise.
The 1956 Imperial Newport debuts striking flight swept rear fenders and is five inches longer with a 133 inch wheelbase. It is powered by a 280 horsepower FirePower V-8 and includes a high fidelity record player and aircraft type instant gasoline heater.
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