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Articles on This Page
This newspaper page contains 6 articles. Subscribers can read the full text of each article.
Newspaper
The Spectator
Location
Joliet, Illinois, United States of America
Date
Feb 28, 1946
Page
6
Dream world of soap operas dominates public tastes
A critical look at daytime serials notes their idealized heroines and constant melodrama. It argues sponsors and networks push dreamlike plots while real social issues remain largely unaddressed. The piece discusses audience size and broadcast dominance by NBC CBS and Mutual in afternoon serials.
Distillers Dried Grains Boost Cattle Feed Yields
In a dialogue about livestock nutrition, an old judge and Hank discuss using distillers dried grains as a rich feed supplement. Hank claims blending with original grain improves feed value, allowing a 20 percent reduction in whole grain without sacrificing results.
MENTIONED IN THIS ARTICLE
Hank
Enduring Daytime Dramas Dominate Radio Ratings in 1938
The piece recalls top rated daytime serials led by Ma Perkins in 1938 with an 11.3 rating and notes that four of the current Top 10 were also in the top ranks eight years earlier. It lists shows and their ratings including When a Girl Marries Portia Faces Life Breakfast in Hollywood Romance of Helen Trent Pepper Young's Family Young Widder Brown Our Gal Sunday Stella Dallas
MENTIONED IN THIS ARTICLE
Hausfrau
C. E. Hooper
Ma Perkins
Portia
Hollywood
Helen Trent
Pepper Young
Young Widder Brown
Our
Stella Dallas
Radio serials shape daytime listening tastes
The passage notes that daytime radio listeners favor more than sporadic fare and that critics have sometimes targeted serials. It references the Columbia Broadcasting System and its duty to serve listeners, suggesting a balance between entertainment and social responsibility.
MENTIONED IN THIS ARTICLE
Columbia Broadcasting System
The Women and the Soap Opera Fans Survey
An 18 month public interest survey of 5030 housewives in 125 communities finds 54 percent serial fans, averaging 1 hour 27 minutes daily. Fans span cultural and economic levels, with 40 percent of college women and 35 percent of high earners as fans. Many say soap operas feel true to life and dreamlike, prompting calls for further arts education research.
Also Mentioned on This Page
Arcways
Dr.macy Optometrist
W. van Buren St
Montgomery Ward
Dream World
National Broadcasting Co
American Broadcasting Co
Mutual
National
Blue Network
NBC
CBS
Camp Pickett
John J. Fitz Jr
John J. Fitz
Hickory Street
Fitz
Joliet
Louis J. Brule
Frank J. Zabkar
Mr. Brule
Summit St
West Side Radio and Appliance Co
Ruby Street
Ed’s
Clay and
Collins Streets
Ed Kreutzer
Mexico
P. O
el Paso
Texas
Union National Bank
Federal Deposit Insurance Corporation
Jefferson and
Ottawa Sta
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