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Silk Stockings Turned Sellout Tale of Blumberg
Leon J. Blumberg, head of Lycoming company in Potts town Pa, parlayed a failed nylon lace line into cotton lace stockings after Pearl Harbor disrupted stock. He used showmanship with a female sales approach learned from Er Bros motion picture work to revive demand and overcome buyer skepticism.
MENTIONED IN THIS ARTICLE
Leon J. Blumberg
Lycoming Ry Company
Pottstown
Pearl Harbor
Nzto
Ken Sagat
Blumberg
Er Brothers