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U S Steel unveils five point "new look" merchandising plan
U S Steel launches a company wide "new look" campaign after a two and a half year survey. It features a new advertising theme lightening work and brightening leisure a consumer label program a modernized USS trademark and a unified identification system. The program also adds a "steel plus" advertising effort offering marketing and technical services to direct steel users.
MENTIONED IN THIS ARTICLE
U. S. Steel Corporation
U. S
U. S. Steel
Richard F. Sentner
USS Steel
USS