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Newspaper
The Pocatello Post
Location
Pocatello, Idaho, United States of America
Date
Sep 14, 1949
Page
11
A historical newspaper ad guidance piece outlines ad sizes rates and deadlines. It emphasizes timely submission, office hours, refund rules, and prepayment for certain categories. It also requires explicit job details for help wanted and product naming for sales ads.
United Press reports Southern Idaho expects a fair day with a high near 75 and low 35 to 40 with light frost. Utah shows partly cloudy skies with scattered showers and thunderstorms in the east, warmer statewide with highs 74 to 84 and 90 in Dixie, lows around 43 to 53.
United Press reports mixed activity with U.S. markets not trading bonds. Stocks rise in many sectors as London closes irregularly. Cotton and wheat climb while oats and soybeans fall. Cattle and hogs shift, utilities gain, and major oils advance. Dow Jones industrials up 2.14, rails up 1.36, utilities up 0.23.
Cattle pricing shows steady to higher trends with vealers 21 to 23.50 and good and choice feeders 20 to 21. Hogs opened lower with butcher and choice weights 22.75 to 23.50, sow prices 17 to 20. Sheep demand unclear as market not established. Wheat futures rose with May at 4.44 and corn mixed on rains, oats and rye firming in limited ranges.
Stocks rose sharply in New York with volume at its heaviest since August and the market brushing off steel strike fears and European dollar chaos. Industrial averages reached highs not seen since November and August utility highs, as GM and Chrysler led gains and several high priced issues pulled back in thinner action.
Chicago Grain markets show gains as September and December wheat hit new highs since January. Wheat futures jump 3 to 15 cents, corn declines about 4 percent, oats and rye move modestly, and lard remains near unchanged. Government demand for wheat supports buying.
Live poultry prices in Chicago show 30 trucks delivering stock. Hens steady and chickens weak with Fryers varying: Colored 27, White Rock 30, Plymouth Rock 30, Grey Cross 29, White Cross 27, Bareback 24. Springs list Colored 25 White Rock 28 Plymouth Rock 28 Grey Cross 27 White Cross 27.
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