Landing the Customer in Advertising Principles
Wright presents guidance on price placement in ads, urging price to appear in bold at the top or near the front of the description. He stresses readers seek value, urges clearing prices for informed judgments, notes seasonable high end goods may justify prominent pricing, and adds terms influence closing sales while avoiding overlong final lines.
Segregation and classification in tax reform debate
R R Williams critiques the North Carolina tax system, arguing current prohibitions fail to protect equality and that notes and bonds are under taxed while real estate bears unequal burdens. He advocates segregation and classification to localize revenue, reduce disparities, and preserve local self government, citing historical context and state versus county roles. He urges reforms toward a system where certain property types are statewide taxed and others locally, to achieve fair, adaptable taxation.
MENTIONED IN THIS ARTICLE
R. R. Williams
Greensboro
United States
Alexander Hamilton
North Carolina
American Union
The Trey O Hearts Tops Publication Race
Grabs exclusive rights to Louis Joseph Vance new sensation The Trey O Hearts at a record price, surpassing The Fortune Hunter and The Brass Bowl. Vance delivers action packed plot that fans throng to, placing the book among top sellers in record time.
MENTIONED IN THIS ARTICLE
Louis Joseph Vance
Millins
Vance
Trey
War Tax Plan to Hit Beers, Tickets and More
Washington dispatch reports a House bill to raise war revenue for deficits from the European conflict. It targets beer wine pepsi cola and cork cola. Theater and baseball tickets are also expected to be taxed while tobacco and whiskey may be spared. A stamp tax on checks and telegrams is possible. The Ways and Means Committee works to finish a special bill for a timely vote.
MENTIONED IN THIS ARTICLE
Washington Dispatch
Daily News
No Liquor for the soldiers in Il ean War
The Asheville Gazette reports that soldiers in the present war are to abstain from drinking. The British commander-in-chief asks troops to avoid alcohol abroad, while the Kaiser forbids treating German soldiers. France bans absinthe in army and navy and even private use in Paris. The measure aims to reduce nerve poison and disease among tens of millions of soldiers.
MENTIONED IN THIS ARTICLE
Asheville
Deld
France
Paris
Tax equalization spurs Georgia tax boosts and new properties
Atlanta observers note a ten percent state tax cut exceeds initial beliefs. Honest landowners were not overtaxed last year, while the rise mainly affects previously unlisted properties. Commissioner Hart reports 65 percent of property tax was unreported before, indicating broader compliance and reduced dodging.
MENTIONED IN THIS ARTICLE
Atlanta
Georgia
Slanton
Hart
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Henderson Roller Mills
Monroe
N. C
Henry Herbert Huff
Wright
American Press Association
Monroe Oill Mill
Remoe
Universal Film Manufacturing Co
Iit
Ilean
Wm. Hay
M. H. Alten
Voor Deugelst
Moses