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Dr Pepper Surges to Tie for Second in U.S. Soda Market
The Wall Street Journal notes Dr Pepper now shares the No. 2 spot with Pepsi in U.S. soda volume behind Coca-Cola. Market share rose from about 5.5 percent in the early 2000s to 8.3 percent last year, aided by aggressive marketing and new collaborations such as Dr Pepper Float with Blue Bell and a WhataBurger shake. Dr Pepper originated in Waco, Texas in 1885 by Wade Morrison.
MENTIONED IN THIS ARTICLE
Austin
Texas
The
Wall Street Journal
America
Sprite
Pepsi
Coca-Cola
Coke
U.S
Beverage Digest
Dr Pepper
Coca- Cola
Blue Bell
Whataburger
Houston Chronicle
Waco
Wade Morrison
Shannon Stapleton
Reuters