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Newspaper
The Daily Telegram
Location
Clarksburg, West Virginia, United States of America
Date
May 18, 1916
Page
17
Clarksburg May 7 newsreel notes a gala store event at Azexco with a new layout. Four floors bustle with fashion showing new fabrics hats shoes home goods and mid summer prices. Shoppers urged to visit the Sunnyside store on Main Street between Second and Third.
Thrifty shoppers search racks for frocks and suits at reduced prices with about one hundred fifty dresses and outfits marked down. The assortment features poplin serges and taffeta bands in navy black and neutral tones with many styles. Silk blends and georgette combinations appear, offering pleated boxed and craped silk options among the remaining stock.
Summer Union suits advertised for women feature silk lifle unions with brochet straps and lace buttons at 1.00. Cotton band top and shell trim sets priced 0.50. Victoria and Sea Island options offer low neck sleeveless models around 1.00. Venetian silk unions from Kayser factory listed at 0.34.
A listing details para sol style umbrellas with navy and two greens plus sand color. They feature ten brass ribs and light construction allowing wrist-dangling with a strap or cord. Price listed at five dollars.
A vendor promotes ready to wear waists for fuller figures, highlighting silk and cotton voile and organdies in sizes 41 to 61. Prices range from 2.00 to 7.50, noting that custom pieces were once required for stout women.
Exquisite white cotton crepe gowns feature floral neck borders and blue pink embroidered yokes. Crepe gowns with jabot necklines and trimmed sleeves priced around 1.20. Pink nainsook gowns daintily trimmed at 1.2, plus seven other lace and embroidery styles at 1.25, sixteen styles in all on today’s table.
A shipment brings new cretons and printed reps with a variety of designs and colors suitable for draperies lip covers pillows and home decor. Features exclusive patterns and wholesale pricing with items like Orotones 26e to 1.26 and Printed Reps 0c to 65e.
Weathered sales copy promotes lightweight underwear for men women boys girls and tots. Announces new stock of comfortable undergarments at low prices.
New Middy Dresses for girls ages 6 to 14 lead a broad assortment including two piece sets with pleated or plain skirts. Chambray linen striped and plain gingham items priced from 50 cents to 3 dollars for younger children and 1 to 6 dollars for older. Separate middy skirts with attached body create complete suits in white twilled pepperal jeans.
Community notes cover the Narcismo Club meeting at Mrs. Charles Moline's home with piano solos by Mrs. J. C. Crimm, a future meeting at Mrs. J. C. Malgregeot, and a dancing demonstration by J. A. Healy and Miss Elizabeth Thompson at the Knights Templar ball. Also reported are a wedding at St. Peter’s Catholic church for Nora Dillon and Martin Feeney, a large guest list from Clarksburg, and social events from Fairmont including a Knights of Columbus gathering, Red Cross meeting, and new reading rooms for the Daughters of the Confederacy with a Templar Ball.
Odd collection of home advice on cooking stains dusting and cleaning. Includes tips for drying tears on hot surfaces shoe sparkle hints and cloth reuse. Mentions damp mopping carpet brushing and using coal dust for scouring while offering general household maintenance guidance.
The ad touts white shoes in linen and kid for women with prices at 3.50 4.00 and 5.00. Styles include a smart low heel English pump with long vamp in dull calf, a four strap patent kid open vamp, a dull buckle dull kid ornament pump, and a white canvas pump with white sole and instep straps.
Bridesmaid shoppers can browse a Silverware Store catalog offering sterling silver items and crystal accessories. Prices range from one to ten dollars, with items including flower vases ramekins casserole trays spoon trays sugar racks pie servers cheese plates lemon dishes tea sets butter picks and condiment shakers.
A blousy catalog notes many waists and blouses in soft fabrics suitable for warm weather. Styles include mille crepe and voile with collars and cuffs, offered from $1.00 to $6.75. The second floor Blouse Shop invites try-ons and convenient fitting, emphasizing comfort and a wide variety.
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