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Newspaper
The Daily Telegram
Location
Clarksburg, West Virginia, United States of America
Date
Apr 24, 1914
Page
21
The Clarksburg display highlights appealing spring fabrics and alterations free. Best sellers include poplins gabardines and moire suitings in blues greens tans and blacks with women’s ensembles priced from twenty to forty dollars and up to forty seven fifty.
Neckfixing wear tops spring frock fashions with dainty collars in sheer lawn Guimpes and white crepe lace coat sets. Choices include nets Paris and white options with vest fronts, Venise Besetts, and lace trimmings in white ecru Paris emerald champagne with trims priced up to 50c to 1.50 per yard.
A fresh shipment of splen did bed coverings in extra large and medium weight Marseilles patterns advertised for housekeepers: regular price two dollars fifty cents, sale price one dollar fifty nine cents. Limited quantities available at the window display.
The shop previews an array of latest Paris and New York hats in bright colors and polished finishes. From $4.50 to $15, the collection features flower trims, polished ribbons, and wings with many under ten dollars. Designer Miss Clark, with experience in Fifth Avenue, leads the shop’s spring showing.
Large shipment of Crex and Waste Grass Porch Rugs in all sizes and styles. Porch runners by the yard in multiple widths. Stenciled borders and taped edges. Aerolux no whip porch shades advertised as best made. Watts Lambert Co. exclusive seller for Clarksburg.
Exclusive selection features ratines for dresses and skirts with mixed weaves in eight velvet textures, 42 inches wide at 1.00 per yard. Includes large plaids in bright color schemes and black and white shepherd checks, also 42 inches wide, priced at 1.00 per yard.
The corset fashions this season require properly fitting brassieres. New De Bevoise Brassieres shown in hook front and tape adjustable styles priced 50c 1.00 and 1.50 Corset Section Main Floor.
A Saturday feature describes towels sold in thousands to numerous customers. The product is medium weight, highly absorbent, easy to launder, with hemmed ends and red borders.
Axminster carpets offered at $1.35 per yard in a bold sale by Smiths Carpets. Large selection of new patterns and colorings advertised as durable and lifetime wear. Regularly $1.50 per yard, sale pricing emphasized to attract buyers.
A vintage catalog-style notice advertises a large assortment of women’s coats in diverse fabrics and patterns. Prices range from ten to twenty-five dollars and include styles with double-ruffle linings, kimono sleeves, belted and plain cuts, various collars, and bold color tones. potent buyers urged to select from black serge, blue serge, cheviot, poplin, gabardine, and moire finishes.
Thousands of yards of neat and exquisite laces in every dinen and fashionable kind. Black Oriental and Shadow Laces in all widths gold allovers bands edges scalloped shaded nets and insertions in white and Paris Chantilly and Oriental Laces Verise ages and Bands in matched sets galloons and allovers. Laces for spring frocks.
An April sale advertises brass beds enamel beds and bedding with marked discounts. Offers include cotton felt mattresses at 5.98 dollars and brass beds ranging from 25 to 40 dollars plus combination mattresses and enamel iron beds. Local price list lists numerous bed types and prices for spring buying.
New stock of Splenaia knitted undergarments arriving for summer use. Women’s summer suits and garments with lace trim, sizes 34 to 44, include sleeveless options and white pieces. Children’s elastic, knee length outfits in sizes 12 to 12 years. Men’s shirts and drawers in balbriggian, sizes 30 to 50, Union Suits priced at 1.00. under V D underwear offered at 50c.
The cedar chest is praised as a beauty and a useful item for homes. It protects woolens from moths and adds admired Tennessee red cedar appeal. The Upholstery Story offers many chest styles with or without metal decor, plus mats, covered boxes, and related pieces.
Advertised fabrics include sheer white cottons for lingerie waists and dresses. India Linens sold at 20c and 12c per yard, boys fabrics 26c. 40 inch White Lawn offered at Saturday sale price. Plain and fancy voiles with stripes checks and shadow designs 25c per yard. Linen? The cotton fabric with a smooth finish listed as 15c per yard.
The season offers lavish women’s skirts with pannier and newtime draped models. Roman stripe prints appear in $10.00 to 12.50 ranges, showcasing fashion in bold effects and versatile combinations.
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