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Newspaper
The Caldwell Tribune
Location
Caldwell, Idaho, United States of America
Date
Jun 27, 1903
Page
8
Advertising rates listed for display ads one week per inch two weeks per inch three weeks per inch one month four weeks per year per inch Local rates described Locals ten cents per line for the first insertion five cents per line for each subsequent local insertion Legal advertisements priced at legal rates.
Caldwell records show a busy week with visitors from Boise and Nampa, local shop promotions at the Fair Store, a ball game umpire, a poultry of social events, and notes on land sales, fires in Boise, improvements in town, and community notices spanning residents, business transients, and public figures.
An advertisement warns of remote living hardships and urges stocking Backlen's Amnica Salve for Burns and wounds, with a 25¢ price at Blatchley's drug store. Also promotes M. M. Fairchild Diphtheria Remedy and a liniment, guaranteed to cure or money refunded, at H. D. Blatchley Druggist in Caldwell Idaho.
The Caldwell Building and Loan Association announces readiness for business with a first come first served policy. Interested parties should make application to A. K. Steen enberg, Secretary.
A reader from Wachita Kansas endorses Herbine as a reliable ten year remedy to regulate liver and bowels. He notes the product costs 50 cents at H D Blatchley and urges daily laxative-like action for health.
During absence in the east John J. Davis will act as city clerk while C. J. Suors serves as clerk. The notice records a temporary delegation of duties and names the acting official for municipal oversight.
Nevada man recounts heart trouble tied to stomach indigestion and credits Kodol Dyspepsia Cure with relief after four months of use. The ad notes the product digests what you eat and claims it eases stomach and heart pressure, with bottles priced at $1.00 and trial sizes available.
Mrs. Brown sister of Mrs. J A Dement is in the city. Misses Mabel and Dolly Dement were Star visitors Thursday returning Friday. Geo L Alley general freight agent of the Oregon Short Line and Rev Wilder with Miss Lucy Oakes left Wednesday night for Sumpter Oregon. Mrs Kenneth McKenzie left Wednesday for Rockland to spend the summer months.
Advertising experience compares spending on ads to capital charge and interest. It argues goodwill from effective campaigns has real value and can be sold. The piece likens growth of wealth to compounding interest and claims strong returns for advertisers reaching readers.
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