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Celebrity fashion brands ride trend of licensing and streetwear
The article surveys how celebrities leverage distinctive styles into product lines from Phat Farm to Rocawear and JLo fashion. It notes the rise of lifestyle branding, the role of fans and media, and cautions that many lines fail after two years while praising worn-for-value pieces like JLo’s denim. It cites Damon Dash, Jay-Z, Arnold Palmer, Jaclyn Smith, the Olsen twins, and Christy Turlington among others.
MENTIONED IN THIS ARTICLE
Def Jam Records
Russell Simmons
Phat Farm
Simmons
Kimora Lee
Roc-A-Fella Records
Damon Dash
Shawn
Jay-Z
Carter
Rocawear
Arnold Palmer
Charlie’s Angels
Jaclyn Smith
Kmart
Marshal Cohen
NPD Group
Cohen
Smith
Mary-Kate
Ashley Olsen
Wal-Mart
Olsen Twins
Combs
Sean John
Jeffrey Tweedy
P Diddy
Tweedy
Better
Michael Jordan
Christy Turlington
Jordan
Nike
Nuala
Puma
Turlington
N Sync
Chris Kirkpatrick
FuMan Skeeto
Jlo
Jennifer Lopez
Linnea Olson
ElleGirl
Lopez
Jenny