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Toy License Boom Spawns Risks and Big Gains in 1976
The $3 billion toy industry rides a volatile path as licenses from McDonaldland Batman and Disney drive explosive growth. Azrak Hamray, head of Azrak-Hamray International, notes 1975 sales tripled and 1976 outlook hinges on sustaining without overreliance on license promotions. He warns firms face harsh shifts if new winners fail to emerge.
MENTIONED IN THIS ARTICLE
New York
UPI
Industry Trade Association
Azrak-Hamray International, Inc
Ezra Hamray
Hamray
Marvin Azrak
Neil Saul
McDonaldland
McDonald
Azrak