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Corporate reckoning waves wash over racist brand imagery
USA TODAY reports a broad corporate reckoning after George Floyd’s death. Aunt Jemima, Uncle Ben’s, Cream of Wheat, and Mrs. Butterworth’s face tightening racist tropes prompt branding reviews or drop names. Experts say these images reinforced white supremacy and helped keep labor costs down.
MENTIONED IN THIS ARTICLE
Sambo’s
Santa Barbara
California
Uncle Ben
Todd Boyd
University of Southern California
George Floyd
Minneapolis
Uncle Ben’s
Cream of Wheat
Mrs. Butterworth’s
Peter Brimelow
Jemima
Stacy
Sic
Abrams
America
Roberts
USA Today
Lyndon Johnson