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Shaquille O Neal poised to surpass Jordan in marketing power
Shaquille O Neal, 21, the Orlando Magic rookie center, stands to become a bigger pitchman than Michael Jordan. Endorsements could reach 70 million, with brands like Reebok Pepsi Spalding and Kenner Toys. his 40 million seven year Magic contract and his own Management Plus Enterprises highlight a rapid, blockbuster rise.
MENTIONED IN THIS ARTICLE
Shaquille O’neal
Kareem Abdul- Jabbar
Michael Jordan
Jordan
O’neal
Orlando Magic
Air Jordan
Shaq
The
Magic
Reebok
Pepsi
Spalding
Kenner Toys
Management Plus Enterprises
Leonard Armato
Roberto Muller
Reebok Sports
Ment Company
Nike
Wilt Chamberlain
Goliath
Armato
Terminator
Bambi
NBA