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General Mills rebounded while juggling Betty Crocker and Counterweight
The Southern Illinoisan profile follows General Mills facing regulation complaints, price controls, and antitrust scrutiny as it diversifies beyond flour into foods, apparel, mail order, and household brands. It highlights chairman James McFarland’s growth target, Rawlings computer strategy, and Counterweight, a fledgling portion control unit.
MENTIONED IN THIS ARTICLE
Marylin
America
Lionel Trains
Parker Brothers
General Mills
David Crystal
Izod
Kimberly Knits
Monet
Leewards Crafts
Eddie Bauer
Vitsors
LIX
Counterweight
Hamburger Helper