Colleges turn to ads to boost enrollment and funds
Enrollment in American University’s continuing education fell for five years until Dean Richard Berendzen hired an ad agency to craft the Jog Your Mind campaign. The effort spurred applications, raised department dollars, and reflected a broader shift as universities increasingly use external fund-raising and marketing experts to attract students and private support amid a shrinking college-age cohort.
MENTIONED IN THIS ARTICLE
Barbara Riegelhaupt
Associated Press
American University
Richard Berendzen
Berendzen
Washington, D.C
San Francisco
Council For the Advancement and Support of Education
Russell Gabier
Western Michigan University
How to Submit Letters to The Southern Illinoisan
The Southern Illinoisan invites readers to submit letters on news topics. Limit to 300 words or less, signed with full address for verification, printed as name and hometown unless occupation is relevant. Letters may be edited for length, libel, or taste and may include editor's notes or responses when needed.
MENTIONED IN THIS ARTICLE
Southern Illinoisan
Salt Lake City
Associated Press
David Briscoe
Frances Pauley a lifelong civil rights advocate and activist
Frances Pauley, 73, longtime activist praised by Julian Bond, has fought social and economic injustice since the 1930s. She helped desegregate schools, led the Georgia Council on Human Relations, and now runs the Georgia Poverty Rights Organization while pressing lawmakers on welfare and AFDC issues.
MENTIONED IN THIS ARTICLE
Greg MacArthur
Atlanta
Frances Pauley
Julian Bond
Georgia
Bond
AFDC
Pauley
America
Agnes Scott
SSNCC
Baker County
Terrell County
Albany
U.S. Department of Health, Education and Welfare
Georgia Poverty Rights Organization
Emory University
Futuristic TV Could Replace Yellow Pages in Slum to Ford
Franklin A. Thomas, named president of the Ford Foundation, recalls mediating a 1968 Bedford Stuyvesant construction strike. He discusses urban focus, foundation funds, and his rise as the first black head of the $2 billion group amid shifts to global and urban programs.
MENTIONED IN THIS ARTICLE
Dolores Barclay
New York
Franklin A. Thomas
Ford Foundation
Brooklyn
Bedford-Stuyvesant
Thomas
Robert F. Kennedy
Bedford- Stuyvesant
Bangladesh
Ford Board
Merrly
American Can Co
David Briscoe
Salt Lake City
Bill Jones
Jones
William Loveless
Bonneville International
Bonneville
Ksl-Tv
Kmox-Tv
St. Louis
CBS
Loveless
KSL
KMOX
Also Mentioned on This Page
Academia
Gabier
Univer
James McIntyre
Boston College
McIntyre
Case On
Ing
The
United Way
NEA
Skylab
Franklin Thomas
Columbia University
Columbia Law School
Yale
Fordham
Pace Universities
Pratt Institute
England
France
United States
Federal Communications Commission
FCC
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