Brain waves may forecast Nielsen ratings for TV shows
Neurophysiologist Dr Edward Schaefer argues brain activity read from scalp electrodes can predict TV audience ratings better than traditional previews. In four years of tests, viewers’ steadier brain patterns aligned with liked programs and fluctuations with disliked ones, accurately signaling potential success or flop of new shows.
MENTIONED IN THIS ARTICLE
New York
Edward Schaefer
University of California At San Francisco
Schaefer
A.C. Nielsen Co
Phyllis
Horoscope Preview for Saturday by Bernice Bede Osol
Leo seeks new interests at a large gathering and may meet a helpful contact. Virgo shines on center stage with a key assist from behind the scenes. Libra revives old ideas, while Scorpio gains bold support from a crucial ally. Sagittarius includes friends to aid plans. Capricorn relies on coworkers to finish a major project. Aquarius plans to be with friends and explore new vistas with companions.
MENTIONED IN THIS ARTICLE
Bernice Bede Osol Leo
Virgo
Libra
Scorpio
Sagittarius
Capricorn
Aquarius
Auto accident costs rise to 47.7 billion in 1977
The Insurance Information Institute reports a record 1977 auto loss figure of 47.7 billion dollars driven by higher traffic accidents and inflation in repair and medical costs. The analysis highlights a record level of crashes and rising care expenses as the main contributors.
MENTIONED IN THIS ARTICLE
New York
Insurance Information Institute
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