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Torta Fight With Multinationals Sparks Mexican Fast Food Battle
In Mexico City a push to defend tortillas and tortas faces pressure from McDonald's Burger King Pizza Hut and other foreign chains cutting into sales. A 75 foot long torta at the festival showcases new designs while reformers urge modernization and higher quality to compete with global brands.
MENTIONED IN THIS ARTICLE
Mexico City
Mexico
McDonald’s
Burger King
Pizza Hut
KFC
Subway
Dominoes
Francisco Juarez
Mexican National Restaurant Chamber
United States
Unesco
Jaime Martinez
Tortas Armando
Martinez
Soledad Centurion
Burger
King
Sergio Romero
Hipocampo
Juarez