Advertising to Working Women Heralds Major Marketing Shift
Barbara Loveheim surveys how advertisers prize the growing number of working women. Firms from airlines to banks retool campaigns, with women now in the labor force and many in professional roles. The industry debates how to reach her without stereotyping, balancing individuality with broad appeal.
MENTIONED IN THIS ARTICLE
Barbara Loveheim
New York Times
Sanford Buchsbaum
Revlon
Wall Street
Airlines
Rena Bartos
J. Walter Thompson
Lois Gerad Ernst
Presi
The
United Airlines
Fred Heckel
United
Equitable Life
Stouffer Foods
Final Net
Save Chanute defense urged amid base closure conflict
Opinion urges a defensive, not divisive, approach to protecting Chanute Air Force Base in Illinois amid threats to close Lowry Base near Denver. It notes Sen Gary Hart’s pledge to block military spending in reprisal and warns against pitting Illinois against Colorado, calling for unity and focus on Chanute’s merits and expansion.
MENTIONED IN THIS ARTICLE
Chanute
Chanute Air Force Base
Rantoul
Colorado
Gary Hart
Hart
Air Force
Illinois
Charles Percy
Lowry Air Force Base
Denver
Percy
Lowry
Coles urges unity and liberty at Cleveland State address
Psychologist Robert Coles celebrated America's backbone as the poor and working class who built the nation. He praised equal justice under the law and a fair shake for all, urging citizens to remember their obligation to improve the country during the 202nd birthday festivities.
MENTIONED IN THIS ARTICLE
Robert Coles
Coles
America
Cleveland State University
Supreme Court
Teen pregnancy rate highlighted in Senate hearings
About one million teen girls age 15 to 19 get pregnant each year, with 600,000 bearing children. The article reviews the social costs, the Carter administration plan offering funds for schools and clinics, and debates over contraception, abortion, and moral guidance in sex education. It notes more teens lack contraception, and supports extended Medicaid and family planning, while concerns persist about emphasis on young mothers and potential anti abortion riders.
MENTIONED IN THIS ARTICLE
Steven V. Roberts
New York Times
Capitol Hill
Senate Human Resources Committee
Arthur A. Campbell
Center For Population Research
Health, Education and Welfare
Joseph Califano
Carter
Califano
Planned Parenthood
Kristin A. Moore
The
Urban Institute
Peter H. Schuck
Department of Health, Education and Welfare
Congress
State tax hike would be helpful editorials arise
The Southern Illinoisan letters section argues for a state tax relief plan after California Prop 13. It criticizes California state leadership for lacking tax relief and notes elderly couples on fixed incomes struggle as housing costs rise, urging action to ease tax burdens.
MENTIONED IN THIS ARTICLE
Southern Illnoisan
California
Thompson
Tax reform and calls for fair government in Illinois
Letter argues high taxes drain incomes and critique of property tax assessments. Cites personal experience as former Murphysboro Township tax assessor. Proposes state income tax increase to ease property tax pressure and urges honesty and grassroots government.
MENTIONED IN THIS ARTICLE
Murphysboro Township
Illinois
John Nimrod
Waste, not a meat ax, cuts to public spending urged
Editor argues that sweeping across the board cuts fail to trim government fat. True reductions require policy change, vigilance, enforcement, and honesty. Questions on Trident, Social Security, revenue sharing, and public service jobs must be answered to reflect the public will.
MENTIONED IN THIS ARTICLE
Promeneess
Also Mentioned on This Page
Poes
American Express
Time
Virginia Wade
Dreyfus Liquid Assets
E. F. Hutton
William Clayton
Hutton
Mary Ann Sommers
Working Woman Magazine
Gulf Oil
Exxon
Miller Brewing
Avon
Source
U.S. Department of Labor
Edward Madigan
NEA
Hill
Senate
Southern Illinois
Lindsay-Schaub
John C. Gardner
William B. Cox Jr
Thorugh
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