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Newspaper
Southern Illinoisan
Location
Carbondale, Illinois, United States of America
Date
Jan 09, 2012
Page
12
Hollywood celebrates a rebound as Paramount's The Devil Inside debuts to 34.5 million, lifting domestic box office. The weekend totals reach 144 million, up 29 percent from last year with holdover titles contributing solid results.
The studio paid 1 million for The Devil Inside, an independently produced movie mirroring its Paranormal Activity strategy. The company previously bought Paranormal Activity cheaply, then turned it into a $100 million sensation with two sequels, signaling a profitable model for horror acquisitions.
Paramount reports 59 percent under 25 and 85 percent under 35 among The Devil Inside viewers. The horror release bypassed traditional ads with online teasers, drawing young adults and aiding an unlikely weekend hit. Ghost Protocol fell to No. 2 with $20.5 million, total $170.2 million. Analysts underestimated the opening, noting horror fan base is hard to track.
The Devil Inside leads with 34.5 million, followed by Mission Impossible Ghost Protocol at 20.5 million and Sherlock Holmes A Game of Shadows at 14.1 million. The Girl with the Dragon Tattoo earns 11.3 million, Alvin and the Chipmunks Chipwrecked 9.5 million, War Horse 8.6 million, We Bought a Zoo 8.5 million, The Adventures of Tintin 6.6 million, Tinker Tailor Soldier Spy 5.8 million, and New Year’s Eve 3.3 million.
Answers in Tuesday’s paper PUZZLES BY PAPPOCOM feature a Sudoku puzzle where every grid row column and 3 by 3 box uses digits 1 through 9 with no repeats. The note confirms standard Sudoku rules and encourages solving for a complete grid.
Crossword puzzle with across and down clues ranging from Mar parade honoree to Victrola company, covering figures, places, and phrases. Notable entries include Juliet, MGM motto gratia artis, and Eve's opposite, crossed with colleagues like Guthrie, Adams, and Guevara.
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