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This newspaper page contains 24 articles. Subscribers can read the full text of each article.
Newspaper
Southern Illinoisan
Location
Carbondale, Illinois, United States of America
Date
Aug 30, 1950
Page
4
Perry G. A 30 year old advertising copy writer seeks a fresh angle after criticizing the monotony of agency copy. Dr. George W. Crane counsels a sincere approach over flashy phrases to revive effective advertising.
A column laments General MacArthur's Formosa statement as a dangerous, unauthorized push for U S control of the island. It contrasts his stance with President Truman and Secretary Acheson notes potential for Communist manipulation and strategic risk.
A publisher plans an International Cloud Atlas describing 10 cloud types for the weather forecasting trade. The work, aimed at professionals, hints that a cloud with a silver lining could sell well.
The buyer of a wire tape recording attachment for his radio is returning it as his wife insists the voice does not sound like hers.
Rep. Robert F. Rich Republican Pennsylvania drew applause by saying the House needs a psychiatrist in protest of a bill that would let the government pay freight on surplus foods. He hinted the recipient should pay for hauling, noting a joke about a psychiatrist for players failed.
An American infantryman views hills as the war’s high point in Korea while noting late model cars offer hill holder devices. A State Department official opposes preventive war, though some argue a small preventive move could prevent larger conflict.
Secretary of the Army Frank Pace refused to set a timetable for ending the Korean War. He stated the decision should be based on developments and military conditions rather than a fixed deadline.
A shake-down raid on a Chicago strip tease joint draws attention as authorities target illicit activity. Local officials weigh enforcement tactics amid ongoing concerns about nightlife safety and crime.
President Truman signs the Dingell bill directing 3 to 4 million dollars annual federal taxes on sports fishing tackle to be refunded to states. Illinois, based on licenses sold and state area, gains a substantial share to fund fisheries management, propagation, and research. Supporters call it fair since anglers pay for sport through equipment taxes.
The piece cautions optimists seeking a quick breakthrough in the Korean crisis, recalling Halle Selaisse's stalled efforts a dozen years earlier despite hopeful seasonal signals. The tone warns against expecting a decisive change from weather or timing.
A reflective note recalls advance football stories about Illinois backfield candidates from one or two years ago, noting the absence of smiles as expectations were set.
The piece describes a simple fuse replacement spiraling into a chaotic search across drawers and rooms. Family members become auxiliary testers, the electrician is consulted, and the task escalates into a costly, drawn out affair. CHRISTOPHER BILLOPP
A Greenup reminiscence recalls 1950s farm family outings to the Williamson County fair. The author describes farm wagon gatherings, shade headquarters, noon fried chicken, stock barns, races, and a beloved wagon as shelter. He reflects on brotherly education, poetry, Bryan, and Mencken while pondering a family weekend at the Old Homestead.
A New York Times poem by Anderson M. Scruggs reflects on summer fading into autumn. It notes the leaves losing color and warmth, the days growing cooler, and a shared melancholy in lovers aware of the approaching winter.
The piece contrasts Malik's UN Security Council presentation with U.S. remarks about Russia, framing Moscow as both peace loving and aggressively imperialist. It notes Warren Austin's skepticism and cites the adage about actions speaking louder than words.
Harlan Miller notes in the Des Moines Register that Farouk increasingly evokes Haman rather than Cleopatra as time passes. The quote frames the Egyptian king in a negative biblical history context.
In a tense Washington episode, President Truman moves to preserve civilian control as Gen. Douglas MacArthur’s Formosa remarks force a crisis. The clash tests U.S. Far East policy, UN roles, and potential electoral repercussions amid White House, State, and Defense Department tensions.
General Douglas MacArthur in a message to the Veterans of Foreign Wars warns that Formosa's location creates an enemy lient in the Pacific center. He argues the strategic frontline shifted to the Pacific and that Formosa could boost air and naval bases, threatening Okinawa and the Philippines if used by an unfriendly power.
The author argues Formosa’s capture by a hostile power would threaten U S sea lanes and magnify enemy air and submarine reach in the Western Pacific. It would create an inexpensive forward base akin to a fleet of carriers and tenders, undermining U S defenses and prompting a shift in regional power dynamics.
The article notes Formosa as a historic springboard for aggression toward the south, detailing its use by Japan in World War II. It served as a staging area for invasion convoys and housed air forces, with Formosa linking Japan to Okinawa, the Philippines, and Southeast Asia during 1942 to 1944 as U.S. carrier forces pushed the Western Pacific.
Advertising is the chief instrument of the adult education movement in America today. It shapes thinking and informs adults beyond formal schooling.
The author criticizes American advertising for overusing superlatives drawn from Webster and neglecting sensible language. He notes that even during WPA days people still used cars that Europe’s wealthy struggle to afford, arguing for balance and practicality in promotion.
A discussion warns against overusing superlatives in ads and speeches. Honesty and sincerity build belief, while excessive praise breeds doubt. Advertisers should hobnob with real customers to gain credible sales points and avoid stale copy.
The text lauds American resolve to defend Pacific positions to shield free institutions across Asia and Oceania. It credits President Truman's June 27 decision with lighting a beacon for freedom, marking a turning point in the Far East and nullifying past deceit about the region's struggle for liberty.
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